Guide to Choosing Social Media Management Services

December 21, 2020 • By The Zirtual Team

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Social media management services are agencies that manage social media content and activity on behalf of clients. They create, publish, and analyze content on behalf of their clients. They also interact and engage with social media users who react to client posts or mention the client in their posts. Social media managers also engage in social media marketing to help clients achieve social media goals such as increasing mentions, following, or revenue on major social media networks.

What do most social media management services offer?

Most social media management agencies offer:  

Social Media Audit

A social media audit is a review of the brand's performance on social media. It helps determine the current status, informs strategies for improving social media awareness, and identifies opportunities for growth. Most agencies have automated tools that they use to generate important metrics and derive insights that inform strategy. The tools generate information about audience demographics, social traffic, engagement metrics, and channel-specific metrics.

The audit indicates the channels that are generating the most traffic, leads, and conversions and helps the agency devise platform-specific strategies. The strategy may involve increasing brand awareness, generating more leads and conversions, growing the audience, increasing traffic, or increasing community engagement. The audit may also identify opportunities to engage the audience on new or unexplored social media platforms.

Social Media Management

Social media management involves using social media sites to create brand awareness, generate leads, and make conversions. It articulates how a brand will use social media platforms to generate positive marketing results. It may involve defining strategies for content publishing and outlining methods of customer engagement. At the core of a good strategy is the identification of the target customer and the social media platforms where marketers can find them.

Social media management involves identifying customer needs and positioning the brand as the solution to their problems through strategic social media campaigns. Selecting the right platform to use requires an understanding of the type of users each platform attracts and choosing the one that fits the buyer persona. It involves developing a content strategy, content creation, publishing or posting, engagement, and analysis to determine the effectiveness of the campaigns.  

Influencer Engagement

Influencer marketing is very popular with marketers. Research indicates that almost 50% of the digital marketers in the US spend at least 10% of their budget on influencers. Influencer engagement involves collaborating with influencers to generate positive social marketing outcomes for the brand.  It can involve guiding them on how to promote the brand among their followers, create favorable content, or promote other content associated with the brand. It also involves monitoring and measuring influencer activity to determine if the campaign is working and identify areas for improvement.  

Social Media Advertising

Social media advertising involves reaching out to the targeted audience with direct ads. The agency may target existing customers or try to convert new ones. All the leading social networks offer businesses advertising options. Typically, the agency will target the social networks that are most popular with the target audience or buyer persona. All social media platforms have a type of ad that fits organically within the site without disrupting users. It may be Facebook stories or textual content on LinkedIn. Agencies come up with a content strategy, develop content, and post it on different social media platforms.

Top companies for social media management services

Lyfe Marketing

Lyfe Marketing is a marketing company that focuses on social media management. Their services include social media management, social media advertising, and search engine optimization. The company has managed over 2,000 social media campaigns since 2011 and achieved almost one million leads for clients. Their campaigns help brands increase followers, build relationships, and increase web traffic.

Sculpt

Sculpt specializes in B2B companies and has expertise in generating qualified leads for clients on social media. They create a customized plan for every client and execute it in a way that delivers results. Sculpt runs paid social media campaigns that boost advertising ROI for clients.  They also train the client's in-house staff on social media marketing.

Ignite Social Media

Ignite is one of the oldest social media management companies and prides itself on developing social media strategies for the most valuable brands in the world. Their focus is achieving measurable results from social media marketing.

Thrive

Thrive helps promote the client's brand and marketing message through social media marketing platforms such as Facebook and LinkedIn. They promise to boost the client's online presence through social media marketing. 

Sociallyin

Sociallyin helps firms develop and execute a social media marketing strategy related to social engagement, content creation, paid social, follower community management, and influencer marketing. They build their strategy around identifying the demographics of the target audience and devising ways of reaching them. They offer multilingual social media services in over 36 languages.

Disruptive Advertising

Disruptive Advertising offers social media management services focusing on PPC management and LinkedIn and Facebook ads. They prioritize client satisfaction and continuously optimize their campaigns to maximize yields and minimize costs. Disruptive tests and analyzes all aspects of the marketing campaign to ensure maximum effect.

KlientBoost

KlientBoost helps clients engage in intelligent digital advertising by optimizing their presence on social media sites. They help clients improve their social advertising on Twitter, Facebook, and LinkedIn. They also help clients optimize their landing page as a way of improving the effectiveness of social media advertising.

WebFX

WebFX uses its marketing expertise to create and execute effective social media management plans that get the client's message to the desired audience. They also track the performance of their campaigns and devise strategies for improvement.

PBJ Marketing

PBJ Marketing offers a strategic, data-driven approach to social media activation. They tailor the content so that it is targeted to the client's audience while the KPIs are aligned with the marketing objectives. They use social media advertising to grow brand awareness, generate leads, and drive conversions.

Firebelly Marketing

Firebelly offers comprehensive social media marketing services covering channel audit, social ad management, and social media management. They cover content creation and publishing, community management, insights, and reports.

Bad-Rhino

Bad-Rhino pride themselves in providing customized social media marketing solutions to their clients. They offer tailored social marketing programs to every client. Bad-Rhino researches the social media platforms that best fit each client and create compelling content that the target audience loves.

Volume Nine

Volume Nine helps clients create brand awareness and share their brand story. They offer comprehensive social media marketing, from advertising to influencer campaigns. They handle content creation, promotion, and distribution to different social media platforms.

Ernst Media

Ernst Media handles both organic and paid social media marketing. They are experts at identifying audience targeting parameters and leveraging them to grow social media presence. Apart from managing social media campaigns across channels, they also manage influencer campaigns.

JumpFly

JumpFly specializes in social media advertising focused on Instagram and Facebook. They have an ad management tool that offers audience targeting and other advanced marketing features.

Tinuiti

Tinuiti offers creative and paid social media advertising. They help clients run effective social media marketing campaigns. They also offer messaging, creative services, and social media content as a part of the package.

Convertiv

Convertiv is a marketing agency that offers paid and social media marketing. Their social media specialists can help clients build their social media presence from scratch. The site claims that it helps clients achieve twice as much engagement as the industry average.

Media Bounty

Media Bounty handles all of their client's social media marketing, including strategy, content creation, and promotion. They create content around the client's brand and handle content distribution and promotion. They also provide insights into the performance of the marketing campaign.

Fuel Online

Fuel Online offers comprehensive social media services that include brand awareness on social media, content creation, and social media campaigns. They also offer organic social media engagement and manage social media advertising campaigns.

Socialistics

Socialistics is a social media marketing agency that claims to specialize in telling brand stories in a way that maximizes engagement. They offer everything from planning to executing social media marketing plans and tracking the results. They also handle social media advertising.

Social Media 55

Social Media 55 recognizes social media as the most powerful marketing tool with the capability to communicate with consumers in real-time. They have a range of solutions that help clients engage with their target audience. Their services include influencer marketing, social media management, and social media advertising.

Social Vantage

Social Vantage plans and executes social media marketing campaigns to increase customer engagement. They develop campaigns that help achieve the client's marketing goals, such as generating leads and creating awareness. They also offer social media advertising.

What to expect to pay for social media management based on your needs

Typically, the charges vary with the agency, but the general rule is that the cost rises with increasing responsibility and the complexity of the task.

  • For one social network, an agency can charge $800-$1000 per month. The services may include 10-20 social posts, 2-5 ad campaigns, and a couple of custom images per month.
  • For two networks, the charges may increase to $1200-$1500 per month. The agency may offer 25-30 social media posts, 7-10 custom images, 2 blog posts, 3-5 ad campaigns, and comment monitoring.
  • For three networks, the charges may be $1500-$1800 per month. The agency may also offer 45 social media posts, 5 ad campaigns, 10 custom images, 2-3 blog posts, and daily comment monitoring.
  • For four networks, the charges may be $1800-$2000 per month. They may also include 50-60 social posts, 5 ad campaigns, 12 custom images, 4-5 blog posts, and daily comment monitoring.
  • For five networks, the charges may be $2100-$2500 per month. The agency may offer 75-100 social media posts, 6-10 ad campaigns, 14 custom images, 4-6 blog posts, an annual contest, and daily comment monitoring.

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