Provide Excellent Service
The lifeblood of Zirtual is serving our clients, investors, and
each other every day. Being service-oriented means thinking
outside of the box to "get to yes," and turning any roadblocks
into opportunities. In everything we do, we strive to be
excellent, to over-deliver, and to leave those we impact with a
whispered "wow" hanging in the air.
Strive for Simplicity
"Simple can be harder than complex: You have to work hard to
get your thinking clean to make it simple. But it's worth it
in the end because once you get there, you can move
— Steve Jobs
At Zirtual, humility means treating all people as equals. Being
humble is to show respect to our clients, and each other as
human beings, while selflessly putting the good of our shared
mission above individual wants or desires.
Practice Open & Honest Communication
We believe the foundation of building trust and healthy
relationships is open and honest communication, regardless of
the situation. As a virtual company, this is especially
important as we often times miss non-verbal cues during
conversation and don't have the benefit of "catching up over
the water cooler." As Zirtual grows we must be vigilant about
nurturing this form of communication to avoid
misunderstandings and foster deep trust amongst teams.
Get to a Win/Win/Win
Too often, business is looked at as a zero-sum game. Our
philosophy of creating a win for our employees, a win for our
clients, and a win for the company allows us to view each
interaction through a collaborative lens, versus a competitive
Have a Little Fun with It
Life is too short, (or too long) depending on your view, not to
have a little fun with it. The work can be serious, and the
goals are huge... but smile knowing you have the freedom to
create a little fun wherever you can!
By thinking exponentially we are focused on the long term game,
not just the short term play we can see. This means building
out scalable systems, frameworks and processes; as well as
investing in people and going to great lengths to support and
develop them. It also requires progress over perfection, and a
focus on iterative improvements that lead to remarkable
As the founders, we're always here for you
— just try us.
Maren has a background that includes biker bars, Chaucer, and has a penchant
for science fiction—she's also never met a cat she doesn't like.
Maren Kate Donovan
Founder & CEO
If it has anything to do with aesthetic function, typography, exploring new
places (South Pacific anyone?), and/or sippin' bourbon, Erik's listening.
Co-founder & Head of UX
In his free time, Collin lives the yogi lifestyle: meditation, clean food,
fitness, being present, and mixing in a handstand whenever possible.